WASHINGTON/LOS ANGELES – The Recording Industry Association of America (RIAA) today announced the integration of streams to its historic Gold & Platinum (G&P) Program, the industry’s premier award for recognizing artistic achievement in the marketplace. On-demand audio and/or video song streams will now be counted towards the 500,000 (Gold), 1,000,000 (Platinum) and 2,000,000 plus (multi-Platinum) thresholds required for G&P’s Digital Single Award certification...
“Including music streaming in Gold & Platinum awards marks the continued evolution of the industry’s premier program for recognizing artistic achievement, and it reflects the wide spectrum of ways consumers enjoy music from their favorite bands,” said Cary Sherman, Chairman & CEO, RIAA. “The music business, along with its incredible array of digital service partners, is offering fans more access to music than ever before. We’re thrilled that our awards will now more fully recognize artists’ commercial success today.”
Jim Donio, President of music business association NARM commented, "Getting streams included in the RIAA’s Gold and Platinum Awards certification has been a top agenda item for all of the member music services who participate in our digitalmusic.org Music Subscription Work Group. They are especially pleased to see these collaborative efforts come to fruition, and for music fan’s streaming activity be measured and recognized by the G&P Awards, one of the most important milestones in an artist’s career. Over the past few years, our members have also worked on related initiatives such as the creation of the first On Demand Songs Chart with Billboard and Nielsen, and we will continue to work with the RIAA and others as our industry evolves in the digital era."
On-demand streams on digital music services that are authorized by and reported to the record labels, whether paid for by the consumer through a subscription or free to the consumer through ad-supported services, will be accepted for RIAA certifications. Only official label/company videos count towards certification; user generated videos do not. Whymusicmatters.com, a joint initiative of the RIAA, NARM, and digitalmusic.org, lists the leading authorized music services in the United States.
The RIAA developed its Gold & Platinum Awards Program in 1958 to honor artists and create a standard by which to measure the commercial success of a sound recording. The program trademarked the Gold record and formalized the industry practice of presenting awards to artists for music sales achievements.
First awarded to LP recordings but expanded to a number of formats overtime to include cassette tapes, CDs, digital tracks, digital albums, ringtones, and now streams, more than 14,000 titles have been certified by the RIAA during the last 55 years.
All certifications are calculated by the firm Gelfand, Rennert & Feldman, which has audited title sales for the RIAA for more than 30 years. Complete lists of all album, single, mastertone and video awards can also be accessed at riaa.com, while new and notable program news can be found at facebook.com/GoldandPlatinum.
NEW certifications! for Michael -
Thriller (album) 29X Multi-Platinum
Billie Jean (single) 2X Multi-Platinum